JC Penney's version of "That Guy"

JC Penney has created a very clever version of the "That Guy" marketing. Although their "That Guy" isn't ideal, he's more your average Joe. They build an entire interactive website around it called Beware of the Doghouse. I couldn't access it from work, but I've put in a request to IT to get us the right broswer to be able to do so. In the meantime, if you get a chance and have more liberal settings with you IT department at home, it's well worth a couple minutes of your time.